• Ethical Production Practices

    Since our founding, we have proudly practised local and ethical production in Turkey. As stated on our labels, the phrase “Responsibly Made in Türkiye” is part of our vision to highlight and honour Turkish craftsmanship.

    For us, creating fair employment opportunities for local producers—without paying below the minimum wage—is a cornerstone of meaningful success.

    Throughout our production process, we are committed to ensuring safe working conditions for everyone, while offering as much transparency as possible without compromising anyone’s right to privacy. This allows us to introduce the skilled makers behind our pieces with respect and integrity.

  • Our production journey begins with our designer, Dilayla, sketching each design by hand before translating it into a digital format and developing it through digital prototyping. The process then continues as our digital patterns are brought into physical form and the fabrics are cut.

    With innovation at the core of our brand vision, we actively use technology to support our zero-waste commitment, integrating it into every stage of production wherever possible.

  • Who Made Your Garments?

    Meet Ayşe, a strong woman entrepreneur who runs her own small atelier in Istanbul with a team of two. Ayşe began her career as a pattern maker in 1987 and, after 35 years in the fashion industry, decided to open her own workshop—driven by her dream of delivering high-quality craftsmanship and her passion for bringing designs to life.

  • Who Created Your Embroidery?

    Meet Erkan, the dedicated owner of Gazi Nakış, a small embroidery house in Istanbul responsible for all of our embroidery work. Erkan opened his embroidery studio at just 29 years old and now works with a full-time team of nine, personally carrying out much of the embroidery himself.

  • Zero Waste

    We never discard leftover fabric. Instead, we repurpose production offcuts to create new, usable items.

    Currently, textile waste from our sweatshirt production is transformed into tote bags and reusable facial cleansing pads.

  • Digital Prototyping

    Prototypes can be a major source of waste, as designs are often recreated multiple times during the refinement process—resulting in garments that are never sold and frequently discarded. By using CLO 3D software, we are able to adjust colours and shapes without wasting any physical resources.

    In addition, we use Browzwear software to apply design patterns within textile simulations. This allows us to accurately estimate potential textile waste and create new simulations to further reduce it. During the production of our first industrial hemp–based sweatshirts, the use of pre-production software enabled us to reduce waste by over 10%.