Did you know that fast fashion generates an average of 92 million tonnes of textile waste every year?

Fast fashion fuels a throwaway culture and excessive consumption, leading to overproduction far beyond actual need. We wanted to find an alternative to this cycle.

Our inspiration comes from the belief that sustainable fashion does not have to be dull. We design timeless pieces made from high-quality natural materials—created to be worn for years and to support a circular approach to fashion. In short, we choose a return to nature, the home we all share.

Our journey began in Copenhagen during the pandemic in 2020 and continues today across Turkey, Sweden, the Netherlands, and the United Kingdom as of 2022.

At a Glance

  • We create minimal, gender-neutral designs using 100% natural and innovative fibres, crafted to be effortlessly styled with your existing wardrobe.

  •  We are a zero-waste brand. Every design is digitally developed before production, allowing us to calculate potential offcuts in advance and plan how they can be repurposed. 

  • We practise ethical, local production. Since day one, we have proudly produced every design through Turkish craftsmanship.

  •  Each piece features a QR code, enabling you to trace who made your garment and under what conditions it was produced.

  • Our premium-quality designs are made to last, so you don’t need to keep buying more.

  • We design seasonless, timeless pieces that go beyond trends.

  •  We are a women-led brand.

What Does [IM]perfectionists Mean?

-[IM]perfectionists is a word that does not formally exist—it was created by our founder, Dilayla.

It represents the belief that individuals are made whole by their mental and physical scars, and that true perfection lies in having the freedom to be oneself. Those who embrace their imperfections are, in fact, perfect.

Why the Tiger?

We often asked ourselves this question, but in truth, it developed organically.

The tiger is the largest of the big cats in the wild. Yet, it is the lion that is widely known as the king of the jungle. Tigers do not roar unless necessary. Inspired by this humble yet majestic animal, we believe the tiger represents the inner strength within each individual.

At the same time, we want to draw attention to the fact that tigers are currently an endangered species.

We also cannot overlook the symbolism of the tiger in Japanese culture:

In Japanese tradition, the dragon and the tiger were revered as rulers of the cosmos and the natural world, as they were believed to govern the fundamental forces of wind and rain. Their symbolic pairing was thought to bring blessings of rain and peace. (National Gallery of Art)